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01 — Problems
Competing Requirements.
A pro wants every number. A momentum trader wants one number and a button. A first-time DEX user wants to know what could go wrong. Designing for any one of them alone makes the page worse for the others.
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How might we accommodate different trading behaviors without creating three separate trading experiences?
02 — Research
Behaviour First.
Six behaviours compared across the three segments. Select a behaviour to compare all three, then see what the difference means for product design.
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Synthesis: four opportunity areas
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03 — Goals
Create a unified DEX trading experience that balances discovery, execution speed, risk awareness and analytical depth.
User goals
- Discover relevant trading opportunities efficiently.
- Understand token-related risks.
- Execute trades with fewer repetitive steps.
- Access appropriate analytical information.
Business goals
- Encourage existing CEX users to explore DEX trading.
- Increase meaningful participation in the blockchain ecosystem.
- Reduce unnecessary friction in the trading journey.
- Support continued engagement across trader segments.
User problems → product goals → intended outcomes
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Intended outcome{{o.t}}
Design principles
- 01Discovery with contextHelp traders identify opportunities alongside the information that qualifies them.
- 02Speed with transparencySupport efficient trading without hiding meaningful risks.
- 03Progressive information depthSimple by default, complete on demand.
- 04Familiarity across ecosystemsReduce the learning curve for users moving from CEX to DEX.
04 — Strategies
Four strategies, one live trading page.
The panel on the right is the actual SKYAI token page from the prototype — live tape, working tabs, filters and order panel. Scroll, or use Next and Previous, to walk through each strategy; the page changes state in place. Anything the prototype doesn’t include is shown as a supplementary concept, outlined and labelled.
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- User problem
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- Design approach
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- UX rationale
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- Expected user benefit
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Step {{s.no}}{{s.kind}}
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Product layer · SKYAI token page
ExistingConcept
Trending · Mcap
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SKYAI
/ USDT
0xdb9b…76187a
Top 10 holders
38.42%Medium
Dev holds
8.17%High
Snipers
11.40%High
Insiders
6.60%Medium
Bundlers
3.20%Medium
Bonding curve
100.00%Migrated
Contract audit
No issuesLow
Token audit report
Illustrative values · [audit provider]Concept{{c.k}}
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{{c.note}}An audit lowers uncertainty; it does not guarantee safety. Holder concentration above still applies.
Net flow · {{flowTf}}
{{flow.net}}USD
Buys {{flow.buyN}} · {{flow.buyV}} USD
Sells {{flow.sellN}} · {{flow.sellV}} USD
Showing the 10 most recent of 70 launches.
Wallet tracker
ConceptMonitored wallets{{cw.count}}
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Recent activity · monitored walletsRecently traded: SKYAI
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SKYAIWallet signal
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Activity is a signal, not a recommendation.
Available{{availText}}{{availUnit}}
Preset profilesConcept
Slippage{{cp.slip}}
Priority fee{{cp.prio}}
MEV protection{{cp.mev}}
Illustrative settings, saved per user.
Rate1 USDT ≈ 115.85 SKYAI
Est. receive{{estReceive}}
Service fee0.01% · {{estFee}}
Before you buyConcept
Review orderConcept
Pay{{cq.pay}}
Est. receive{{cq.recv}}
Max slippage{{cq.slip}}
Service fee{{cq.fee}}
Token riskHigh · dev & snipers
Review→Submitted→Confirmed
My position
Bought1,200.00
Sold250.00
Holding{{pos.holding}}
Unrealized PnL (USD)
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Buy & sell analysis
5m▲ +1.84%
1h▲ +1.31%
4h▼ −13.32%
24h▲ +0.63%
24h volume12.13M USD
24h net flow+570.0K USD
Token info
Flagged cells hold supply at riskHolders14,290
Platform holders1,826 · 12.78%
Platform traders3,104
Pro holders782 · 5.47%
New wallets31.40%
Total supply999.99M
Dev holding8.17%
Smart money9.55%
Influencers1.06%
Snipers11.40%
Insiders6.60%
Bundlers3.20%
Token creator
spcti6…mK4M5F
AI summary
SKYAI is up 41.23% in 24h on near-balanced flow: buys lead sells by 570.0K USD on 12.13M USD of volume. The 4h window is negative (−13.32%), so the move is cooling. Concentration is the main risk — snipers and insiders together hold 18.00%, and the dev wallet, whose earlier launches rugged 60.0% of the time, still holds 8.17%.
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Outcomes
One page that is simple at first glance and complete on demand.
The four strategies share one workspace: risk sits in the path of the trade, execution needs fewer repeated decisions, and wallet activity and statistics are a tab away for those who want them.
Live productweb3.binance.com(opens in a new tab)